AI(R) dissolved


British Aerospace’s partnership with ATR, which had seen BAe’s Avro RJ and Jetstream families marketed jointly with ATR’s ATR42 and ATR72 under the AI(R) banner, was formally dissolved on 6 July. British Aerospace Regional Aircraft (BARA) took over sales, marketing, and customer support of the Avro RJ regional jet family on 1 July. Sales, Marketing, and Customer Support teams will remain in Toulouse, with the Washington DC office serving the American continent. Avro RJ manufacturing and complementary activities will continue at Woodford, with support from the BAe Regional Aircraft team at Prestwick. Customer Training will remain centered at Woodford, with additional facilities at Hatfield, Prestwick, and Washington Dulles. The Spares Distribution centre is at Weybridge, complemented by a facility at Washington Dulles and an additional facility to be opened shortly at Melbourne in Australia. Mike O’Callaghan, Managing Director of BAe Regional Aircraft, commented that “the business has been turned around from making losses to achieving a break-even in 1997 — an achievement that few competitors can claim. By re-integrating the sales, marketing and support activities back into British Aerospace Regional Aircraft, we can now take the business forward and in doing so create a greater contribution to the future of British Aerospace”.

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