Air Canada jazzes up its regionals


Air Nova BAe 146 C-GRNU

Air Nova’s BAe 146 C-GRNU is ready for her new paint job (John Davies)

After many delays, Air Canada has announced that its merged regional airlines will be known as Air Canada Jazz. The new airline has been formed from AirBC, Air Nova, Air Ontario, and Canadian Regional. Air Canada has gradually been integrating the operations of these four airlines, who have been operating essentially as a single airline since late last year. The announcement of a common brand has been repeatedly delayed, however, first by labor disputes and Air Canada’s focus on integrating Canadian into its mainline operations, and then by the impact of 11 September. The name Jazz was chosen following a long evaluation, which culminated in a short-list of five names. Along with the predictable Air Canada Express and Air Canada Regional, were the livelier names Jazz, Tango, and Zip. Liveliness won out over predictability (the name Tango was used for Air Canada’s new low-cost subsidiary). Jazz’s color scheme consists of a stylized maple leaf logo and large “Jazz” lettering in one of four colors: yellow, orange, red, or green. The new airline’s fleet includes ten BAe 146-200s which had been previously operated by AirBC and Air Nova. AirBC’s 146s and one of Air Nova’s 146s were parked as part of the post-11 September cutbacks but all returned to service early this year. The 146s’ leases run for another year. In the long run, the 146s are likely to be replaced by Bombardier CRJs, of which Jazz has already ordered ten.

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