BA CitiExpress to become BA Connect

Another year, another re-organization plan for British Airways’ troubled regional subsidiary, British Airways CitiExpress. In the latest plan, BACX will be rebranded as British Airways Connect and switch to a single-class, low-fare model. The airline itself will adopt the new name from 1 February, but the new service levels will be introduced on 26 March. CitiExpress has had a troubled history ever since British Airways merged what had been profitable individual subsidiaries with each other and with its own Gatwick-based regional services. British Airways’ new chief executive, Willie Walsh, is understood to have given BA Connect two years to become profitable or face closure. The airline operates fifteen Avro RJ100s and four BAe 146s, but five RJ100s are scheduled to be sold to Swiss by March.

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